69 Free Content Marketing Resources That Will Help Businesses Save Money

Back in 2010’s finding a free stock image or a tool to edit your images was not as easy as today. But nowadays, we have plenty of free content marketing resources to help our business.

Thanks to the digital marketing strategies’ freebee elements and some non-profit organizations, right now if you know the right sources, you can save an enormous amount of money for your startups especially at the beginning of your business. 

When I wanted to find out all the resources you can use for free, I tried to be as wide as possible into the categories. 

In this post, you will find the free stock photo and image sites, stock video and footage sites, stock audio and music sites, online writing apps including headline analyzers, online photo editors, online gif maker sites and apps, icons sites and other useful sites and tools to help you with your content marketing journey.

Best Free Stock Images and Photos Sites

The largest selection of all categories can be free stock images and photos. All these sites listed below have different features. For example, while on Freepik you can find vector and PSD versions of illustrations, Pexels offer more photographs from various artists around the world. 

  1. Unsplash
  2. Gratisography
  3. Morguefile
  4. Pixabay
  5. Stockvault
  6. Pexels
  7. Picjumbo
  8. PikWizard
  9. Rawpixel
  10. Reshot
  11. Freepik
  12. Icons8 Photos

Best Free Icon Sites

This category is one of my bests within free content marketing resources because I am in love with icons and keeping my designs aligned with my brand. On these websites, you can easily free icons that will suit your needs. Don’t forget that many of them will want you to upgrade so you should check your limits before starting to download.

  1. Flaticon
  2. Iconfinder
  3. Freeicons
  4. Streamlineicons
  5. Iconstore
  6. Tilda
  7. Iconmonstr
  8. Vecteezy
  9. Freeiconshop
  10. Icons8
  11. Freepik Icons

Best Free Online Photo Editors

This category shows that you no longer need a professional graphic designer to create beautiful branded images for your website, social media accounts, or even printing materials. One of my favorite in this category is Adobe Spark. You can use it on your browser or mobile phone. If you have Adobe CC membership, you have access to all premium templates too.

  1. Adobe Spark
  2. Canva
  3. Pixlr
  4. Befunky
  5. Fotor

Photo Optimizer Sites

When you check your website’s speed performance, there is always a recommendation regarding the large image sizes. Therefore, when you are uploading any graphic to your website, it is best to use these photo optimizer sites to fasten your website. They are quite simple and fast to use without a quality loose.

  1. Compress PNG
  2. Compress JPEG
  3. Tiny JPG
  4. Tiny PNG

Gif Maker Sites and Apps

Gifs have been trendy and perfect ways to catch your audience’s attention with moving items. If you have a designer in-house, you can easily ask them to create for you beautiful animated gifs but if you do not have one, you don’t need to worry anymore. These sites and apps will help you to create eye-catching animated gifs.

  1. Giphy Desktop App
  2. Ezgif
  3. Gifmaker
  4. Imgflip
  5. Gifmake

Free Infographic Makers

Making infographics can take a lot of time with designing software like Photoshop, however, nowadays these sites listed below make it easy to create one, even for free. However, these websites have limited free features so be careful when you are creating your infographics. 

  1. Venngage
  2. Piktochart
  3. Visme

Best Free Audio and Music Libraries

Audio and music licenses can be a pain in the neck. That’s why loyalty-free sounds are lifesavers in your projects. Here I listed the most used 4 libraries with a wide selection. 

  1. Youtube Audio Library
  2. Bensound
  3. Hooksounds
  4. Mixkit

Free Stock Video & Footage Sites

Just like free stock images, free stock videos are also going to save you a lot of money when you create pretty videos for your projects. Now, only thing you need to do is to be creative.

  1. Pexels Video
  2. Pixabay Video
  3. Videvo
  4. Coverr
  5. Mixkit Video
  6. Videezy
  7. Mazwai
  8. Dareful

Online Writing & Editing Sites

In this category, listed 3 sites offer different features. While calmlywriter enables you to write without distraction, Grammarly will check your grammar mistakes on the go. 

  1. Calmlywriter
  2. Grammarly
  3. Hemingwayapp

Online Headline Analyzers

These 2 websites will help you create better headlines for your articles and blog posts. All you need to do is to copy and paste your headlines and see what these apps tell you about them.

  1. Coschedule
  2. Advanced Marketing Institute

Free Screenshot & Video Recording Apps

In this category, you can find different apps for screenshots and video recordings. My 2 favourites apps here are Vidyard and Lightshot. With Lightshot, you can edit your screenshots before even saving them. On the other hand, Vidyard enables you to record your screen as a video with your picture or without. After you finish recording, you can reach your video online and share or download it. Gofullpage is helping you to take a full screenshot of the current webpage you are on, no matter how long the webpage is.

  1. GoFullPage
  2. Awesome Screenshot & Screen Recorder (Chrome Extension)
  3. Nimbus Screenshot & Screen Video Recorder (Chrome Extension)
  4. Vidyard – Free Video and Screen Recorder (Chrome Extension)
  5. Lightshot Screenshot Desktop App

Free (E)Book Cover Design Sites

If you are using ebooks as a lead magnet within your marketing efforts, showing it with a real book cover can increase the sense of real book image. These 2 free apps will help you create one for free.

  1. Adazing
  2. Bookinmotion

Font Discovery Sites & Apps

When you like a font a lot and you want to know what font it can be, here are different sites and apps that will help you to discover.

  1. Fontsquirrel
  2. Myfonts
  3. Whatfontis
  4. Identifont
  5. Whatfont (Chrome Extension)

I hope you like my list of free content marketing resources and are already considering to bookmark it for future use. If you think, free sources are great but you still need help with your content marketing strategy, you can easily contact me right now to see how I can help your business and your content marketing efforts.