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Yusuf Ucuz

  • Responsibilities & Achievements:
     

    • Led content marketing strategies aligned with insurance sales funnel

    • Created a new content marketing strategy with KPIs and budget

    • Developed a monthly editorial content calendar

    • Managed social media accounts and authored 70+ blog posts, increasing blog traffic by 300% and attracting 300k new users

    • Planned and executed offline and online campaigns

    • Oversaw creative processes and production for various marketing materials

    • Executed influencer marketing collaborations

    • Monitored and reported on social media, ads, blog traffic, and engagement

    • Managed agencies for creative works and SEM

    • Covered live events on social media

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Content & Digital Marketing Specialist | GENERALI | Istanbul, Turkey |  Jan. '16 - Sep. '17

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Senior Digital Marketing Specialist | MAPFRE | Istanbul, Turkey | Oct. '17 - Mar. '18

  • Responsibilities & Achievements:
     

    • Created a comprehensive digital marketing strategy incorporating new product launches

    • Managed digital ad campaigns across various platforms

    • Launched a new company blog, improving content marketing efforts

    • Enhanced SEO results through content optimization

    • Managed the CMS system, focusing on UX design

    • Conducted A/B tests to increase conversion rates

    • Assisted in launching a new customer zone website

    • Created and managed email marketing campaigns for lead generation and community management

    • Handled internal communications through company newsletters

    • Executed a limited-time digital campaign to promote online car insurance quotes

    • Executed A/B tests for website optimization

Marketing Manager | MEFA Group | Mersin, Turkey (Remote) | Sep '20 - present

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  • Responsibilities:
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    • Created and optimized the Nerissa Mefa project website, improving UX and lead capture.

    • Designed and managed ad campaigns across major platforms (Facebook, Instagram, Google, YouTube).

    • Implemented email marketing and automation for streamlined workflows.

    • Led lead generation efforts, achieving significant results for luxury residential apartments.

    • Produced high-quality content (graphics, videos, blog posts) to support marketing strategies.

    • Conducted data analysis for performance tracking and optimization.

    • Managed budgets and timelines for marketing projects.

    • Developed and executed full-funnel digital marketing strategies, boosting brand visibility and lead generation.
       

  • Key Achievements:
     

    • Generated 2600+ leads for Nerissa Mefa at ~€4/lead.

    • Managed €60K+ budget effectively.

    • Successfully launched a new brand's marketing strategy.

Digital Marketing Manager | Tribe47 | Warsaw, Poland | Apr. '18 - Jul. '20

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  • Responsibilities:
     

    • Led diverse digital marketing projects from concept to completion.

    • Planned, coordinated, and executed engaging webinars with high attendance.

    • Developed and implemented go-to-market strategies for various clients.

    • Managed marketing budgets efficiently.

    • Designed and executed digital marketing funnels for customer acquisition and retention

    • Provided training and mentorship to the content team

    • Optimized marketing automation processes for improved efficiency

    • Managed a team of 5+ members, fostering collaboration and high performance
       

  • Key Achievements:
     

    • Achieved 40% revenue increase through digital marketing efforts

    • Boosted website traffic by 125%

    • Grew social media audience by 92.57%

    • Expanded newsletter subscribers by 57.34%

    • Achieved 6.5 million social media post reach

    • Organized 5 webinars with 4,000 live attendees

    • Sent over 1 million emails in marketing campaigns

    • Published 31 high-quality blog posts

    • Led the launch of 4 new products

experience (full time)

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responsibilities and achievements

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  • As the first digital marketer (one-person digital marketing team) at MOPAK, I created a digital marketing go-to-market strategy from scratch for both B2B and B2C brands, laying a solid foundation for the company’s digital presence.

  • Successfully developed two new websites: mopak.com.tr and mopakdefter.com, enhancing the company’s online visibility and accessibility.

  • Independently created mopak.com.tr using WordPress, managing the entire content creation process and coordinating with all stakeholders to ensure the website met the company’s standards and objectives.

  • Managed the agency responsible for creating mopakdefter.com, ensuring the new strategy was effectively implemented and aligned with the company’s digital marketing goals.

Digital Marketing Specialist | MOPAK | Istanbul, Turkey |  Nov. '14 - Dec. '15

Social Media Specialist | BUZZ | Istanbul, Turkey |  Mar. '14 - Nov. '14

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responsibilities and achievements

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  • Managed social media accounts for three brands: Okyanus Kolejleri, SuperStep, and Doğuş Çay, enhancing their online presence.

  • Acted as brand manager for SuperStep and Okyanus Kolejleri, preparing and executing social media strategies tailored to each brand.

  • Led the #oldiebutselfie social media campaign for SuperStep, overseeing the project from inception to completion.

  • Served as a copywriter for social media accounts and campaigns, creating engaging content to boost brand visibility.

  • Updated the agency's blog with digital media news, keeping content fresh and relevant.

  • Created real-time marketing content for Citroen Turkey's social media accounts, driving engagement through timely posts.

  • Composed viral content for Onedio.com for Doğuş Çay, increasing brand awareness and engagement.

  • Participated in the creative team for the Adımı Tarihe Yazdım walking application for Astra Zeneca and Turkish Diabetes Association.

  • Worked as a project manager for Gittigidiyor (eBay) Cadde website, ensuring alignment with client objectives.

  • Researched and collaborated with new content creators such as vloggers to produce high-quality videos for Gittigidiyor (eBay) Cadde website.

  • Reported and analyzed social media outcomes, providing insights on consumer trends and campaign performance.

experience (freelancing & own projects)

Kjaer Weis (Luxury Organic Makeup)

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  • Managed and optimized paid ad campaigns on Meta and Google, improving click-through rates and reducing costs. Provided detailed performance reports to enhance client satisfaction.

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Whind (Luxury Skincare)

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  • Managed and optimized paid ad campaigns on Meta and Google, enhancing click-through rates and lowering costs. Delivered comprehensive performance reports to boost client satisfaction.

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Cloud Insurance (Fintech)

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  • Focused on project management and digital marketing strategies to enhance online presence and customer engagement. Managed social media, content creation, and lead generation campaigns.

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Vatix (SaaS - Safety and Compliance Software)

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  • Led project management efforts, overseeing the execution of comprehensive marketing plans. Managed multi-channel campaigns, optimized the website for lead generation, and implemented marketing automation.

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EDS Med Care (Health Tourism)

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  • Created and managed Meta ad campaigns for a health tourism company, attracting international patients and increasing inquiries and appointments.

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MB Academy (Education)

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  • Co-founded and managed all marketing activities, including social media, Meta Ads, and digital marketing training. Served as an instructor and webmaster, building a strong marketing community.

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Marketing Birds (Marketing Community)

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  • Created educational content for the marketing community, managing social media channels and growing the community. Focused on content creation, social media strategy, and community engagement.

March ‘14 until today

A strategic and results-driven Digital Marketing Manager with 10+ years of experience across diverse industries, including insurance, fintech, SaaS, tech, online education, healthcare, and real estate. Proven expertise in developing and executing comprehensive digital marketing strategies that leverage AI and data analytics to drive growth and optimize performance. Adept at content marketing with a creative flair, and highly experienced in lead generation and marketing automation. Proficient in website creation using tools like Wix and WordPress, and a track record of successfully managing numerous social media accounts. Experienced in both agency and client-side (corporate) environments. Recognized as a quick learner who thrives in fast-paced, high-pressure environments, with a demonstrated ability to lead and inspire teams to achieve exceptional results.

summary

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references

"MAPFRE Sigorta was very lucky to have Yusuf in the digital marketing team. I would highlight his capacity to come up with new creative ideas, and his problem-solving orientation, using many resources. He prepared a very comprehensive social media and content plan, and was highly skilled in creating very well structured presentations for the executive team. He has a kind and fun personality, and is a good listener."

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"Yusuf was my first manager in my professional career. I worked with him for almost 2 years and during this time he has been my mentor, teaching me in multiple areas like digital marketing strategy, content and project management, and it helped me a lot to become a marketing specialist. He is a responsible and skilled marketer that always delivers good results in the projects he manages. Employers are lucky to have him!"

"Working with Yusuf was a great experience. He adapts easily to team conditions, is result oriented, responds well to ever-changing enviroment and accepts all new challanges.
His focus on digital and social media helped us to position Generali among the top players on the digital landscape of a very competitive market. I can recommend him for any new local and international assignments."

"Yusuf is your ultimate swiss army knife in the office!!
He was on my team with a role of defining and applying content marketing strategy which included corporate website management, blog, social media for a limited period since he wanted to pursue an international career.
Say you need to find a striking visual for your new campaign or you are working on a strategy presentation he would always try to come up with fresh ideas and different aspects balancing creativity and functionality.
I am particularly impressed by his incessant appetite in self-development and openness to learning a tool or discovering new ways of doing business.
Apart from his professional skills and capabilities, I also miss his coffee talks where we were preparing ourselves for the challenges of the day and exchanging topics around novel products/services, brands strategies on digital and culture.
Any employee would like to have Yusuf in the team."

Since I met Yusuf on my professional path, he has been working with great dedication to whatever he was assigned to. As a digital marketer, he was significant support for the team (both as a coworker and manager). We worked on several major (and challenging) projects together, as well as created marketing strategies for different businesses. His area of expertise involves not only project management and the background in content marketing allows him to bring even more value and look at important points from different perspectives. I was often impressed by his creative ideas and unconventional way of thinking.

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highlighted skills

  • digital marketing strategy

  • content marketing

  • social media marketing

  • marketing automation

  • email marketing

  • lead generation

  • paid ads

  • lead generation

  • website building & optimization

  • analytics & reporting

  • webinar management

  • project management

  • seo

  • marketing tech stack

  • conversion optimization

  • campaign management

  • growth hacking

languages

• English (Fluent)

• Turkish (Mother Tongue)

• German (A2 - Learning in

progress)

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YUSUF UCUZ

digital marketing professional

berlin, germany
+4915228483662
info@yusufucuz.com

education

2011 - 2013

London Middlesex University MA, e-Marketing & Social Media

2010 - 2011

UC Berkeley

Certificate, Project Management

2005 - 2009

Istanbul Marmara University

BA, Business Administration

Yusuf believes in specializing by focusing on a specific subject to reveal high-quality works. That's not just about business life. He wants to learn every detail of digital marketing in his daily life. It seems like he needs to find new ideas and new achievements all the time. He also increases the motivation of colleagues who share the same beliefs with him.

I've worked with Yusuf for more than one year, and in that period, I've seen him quickly take on new responsibilities leading the internal Content Marketing meetings, while having the desire and ability to mentor new team members and always improve and develop himself. He is a 360° Marketer with knowledge and proven experience in Content Marketing, Social Media Strategy and Digital Conversion.
Yusuf is able to successfully run any kind of project thanks to his high-level skills in terms of team building and team management.

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