MEFA

Digital Marketing Manager
Mersin - Turkey, Sep 2020 - Present (3 years)

My work at MEFA includes;

- Create digital marketing strategy from scratch for Nerissa Mefa project.
- Execute the strategy as a one-man all-rounder marketeer working closly with the management and sales team.
- Multilingual Nerissa Mefa project website creation which is optimized for bringing leads and presenting the project's features. > nerissamefa.com
- Create, execute and measure Facebook & Instagram, Google & Youtube ads based on the business' needs.
- Build ad campaigns to increase the brand awareness and generate leads.
- Run strategically traditional ad campaigns using billboards across the city of Mersin.
- Design email marketing campaigns using the database collected through leads.
- Create email sequences using marketing automation tool.
- Redesign corporate website > mefagroup.com
- While creating the website, all SEO functionality were taken into consideration which eased my SEO strategy execution after the launch.
- Develop and execute digital marketing campaigns across multiple channels, including email, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and display advertising.
- Collaborate with cross-functional teams to create compelling content, including graphics, videos, and blog posts, that aligns with the overall marketing strategy.
- Monitor and report on campaign performance using tools such as Google Analytics, and make data-driven recommendations to improve results.
- Manage budgets and timelines for campaigns, ensuring that projects are delivered on time and within budget.

TRIBE47

Digital Marketing Manager
Warsaw - Poland, Apr 2018 - Jul 2020 (2 years 4 months)

👨‍💻 Led a cybersecurity online education project (B2C2B) where I managed to bring these results in a year:

• 40% increase in revenue.
• 125% traffic increase to the website.
• 92.57% audience growth in social media
• 57.34% increase in newsletter list.
• Posts' reach was more than 6,5 million on social media.

Activities that helped me achieved these numbers:

• Organized 5 new webinars with more than 6k registrants and 4k live attendees.
• Sent more than 1 million emails as part of the email marketing strategy.
• Published 31 new blog posts.
• Launched 4 new products.
• Repurposed the existing content as part of an SEO strategy.
• Optimized marketing automation setup.


👨‍💻 Led and delivered 6 go-to-market digital marketing strategies to various companies from different countries within the different markets for these business types: B2B, B2B Saas, B2C2B

Strategy includes the following elements:

• Client’s current funnel evaluation
• Goal definition
• Market research including competitor and current market overview
• Persona definition
• USP definition
• New funnel flow based on clients needs (Inbound, Outbound, ABM, Event)
• Detailed KPI simulation with budgeting
• Keyword research
• Content marketing strategy for inbound and outbound marketing based on the new funnel drawn
• Marketing tech stack recommendation
• New sitemap based on the strategy defined
• Go-to-market execution plan
• SEO strategy


👨‍💻 Apart from those responsibilities stated above I have had 2 main responsibilities;

• Mentored the content marketing team consisting of 7-8 members for a year organizing weekly meetings with a focus on gaining new skills, leading 1:1 meetings to solve their current issues and give them directions to grow.

• I am now leading and executing a B2B digital marketing project for a global corporate company within the IT industry with the activities includes marketing tech stack implementation, brand new website design & structure based on the new funnels.

MAPFRE

Senior Digital Marketing Specialist
Istanbul - Turkey, Oct 2017 - Mar 2018 (6 months)

• Creating a digital marketing strategy for the new year taking into account all new product launches.
• Managing digital advertisings through Google Adwords, Google Doubleclick, and other internet ad networks.
• Organising new blog launch working with agencies. www.mapfre.com.tr/blog
• Improving SEO results working on the existing and new content.
• Managing CMS system updating the website content taking UX design into consideration.
• Doing A/B or Split tests on the sales pages to increase the conversion rate using Unbounce.
• Helping the team plan, organize and execute the new customer zone website. go.mapfre.com.tr (Turkey's first duo language and 100% mobile optimized customer service website)
• Creating and managing e-mail marketing campaigns for lead generation and community management purposes.
• Doing internal communication by sending newsletters to the entire company.
• Managing and executing a limited time digital campaign to attract more visitors to our new feature online car insurance quote page.
• Executing A/B tests for the website for conversion optimization.

GENERALI

Senior Digital Marketing Specialist
Istanbul - Turkey, Jan 2016 - Sep 2017 (1 year 9 months)

GENERALI is a global insurance company which operates in 50 countries through more than 400 companies and nearly 72,000 employees.
• Responsible for all the content marketing strategy which was aligned with the sales funnel of our insurance commerce activities and worked as a conversion specialist.

Activities I did regarding content marketing strategy creation and execution:

• Created new content marketing strategy.
• Budget & KPI set-up for the new strategy.
• Developed and executed a monthly editorial content calendar for digital channels (display/ affiliate/social media/blog).
• Managed social media accounts with the aspects of creating strategy, composing content, publishing post etc.
• Managed company's blog where I created more than 70 blog posts which increased blog traffic more than 300% with 300k new users.
• Planned and executing offline and online campaigns.
• Responsible for all the creative processes and production including social media content, ads & campaigns, google adwords, campaign creatives, advertorials, email marketing.
• Did an influencer marketing working with bloggers in a strategic way to increase brand awareness.
• Monitoring and reporting activities of social media, CPM ads, Advertorials, blog traffic and engagement.
• Created a New Year's celebration video including setup, shooting and editing.
• Managed agencies for creative works and SEM.
• Covered live event on social media with live broadcast, hashtag management etc.

Activities I did as a conversion specialist:

• Increased lead generation through social media and blog.
• Our local ad campaign helped us reach 3000 leads every day which is an increase by more than 200%.
• Provided insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.

MOPAK

Digital Marketing Specialist
Istanbul - Turkey, May 2015 - Dec 2015 (8 months)

MOPAK is a Turkey based global cardboard & paper production company that has a strong local notebook brand Mopak Defter, which makes the company having B2B & B2C types.

I started working as the first digital marketer (one-person digital marketing team) and successfully completed the main following tasks:

• Created digital marketing go-to-market strategy from the scratch both for B2B & B2C brand.
• As a result, we created 2 new websites mopak.com.tr & mopakdefter.com.
• I created mopak.com.tr by myself using Wordpress including the content creation process managing all the steak holders.
• I managed the agency who created mopakdefter.com based on our new strategy.

BUZZ Interaction

Social Media Specialist
Istanbul - Turkey, Jan 2014 - Apr 2015 (1 year 4 months)

• Managing social media accounts for 3 different brands, Okyanus Kolejleri, SuperStep, Doğuş Çay.
• Working as a brand manager for 2 different firms. (SuperStep, Okyanus Kolejleri)
• Preparing social media strategies for different brands.
• Managing social media campaign called #oldiebutselfie for SuperStep. Organizing the project from beginning to the end.
• Copywriter for related brands' social media accounts and campaigns.
• Updating the blog page of the agency with digital media news.
• Creating real-time marketing content for Citroen Turkey social media accounts.
• Composing appealing viral conent on Onedio.com for Doğuş Çay.
• Being part of the creative team to organize Adımı Tarihe Yazdım walking application for Astra Zeneca and Turkish Diabetes Association.
• Working with clients to make sure we are on the right path for Gittigidiyor(eBay) Cadde website as a project manager.
• Researching for new content creators such as vloggers and contacting them to produce quality and well-made videos for Gittigidiyor(eBay) Cadde website.
• Reporting and analyzing outcomes periodically, analyzing reports and consumer trends.